An Experienced Creative Leader Dedicated To Making Things People Care About.
People say they can’t stand or don’t pay attention to advertising. But then they’ll tell you all about jingles they sang as kids, a poster they put on their garage wall, or the branded video that just stopped their scroll. Done with purpose and respect for the audience, advertising can be intelligent, funny, revelatory, and inspiring. It has the potential to move individuals, shape culture, and even make people feel better about parting with their hard-earned dollars. For 25+ years, this is the type of work I’ve challenged myself to produce alongside my colleagues, clients, and collaborators. Some days we even get it right.
Group Creative Director, DP+/Fusion 92 Chicago/Detroit 2022 – Present
Smile Express, Michigan Ross, BetJACK, Heartland Dental, Buddig Lunch Meats, State of Michigan Secretary of State, FiServ, New York Life, State of Michigan Workforce Development, Priority Waste
Creative Director, Duffey-Petrosky/DP+ Detroit 2014– 2022
Karmanos Cancer Institute, Detroit Institute of Arts, Dark Horse Brewing Co., Jack Casinos, Blue Cross Blue Shield of Michigan, McLaren Health Care, Consumers Energy, DTE, V-One Sports, Beyond Juice, Subway, Galway Bay Golf, Wayne County Covid-19 Response, Michigan Credit Union League, Lineage Logistics, Detroit PAL
Copywriter (Jr/Sr), Campbell-Ewald Detroit 2000 – 2014
Detroit Lions, Michelin, MotorCity Casino, Kaiser Permanente, Owens Corning, University of Michigan Health Systems, USPS, Chicken of the Sea and Carhartt, Chevrolet, Cadillac, Alltel Wireless, USAA Bank, Ghiradelli Chocolates, Carrier, USMint, American Heart Association, American Cancer Sociery, XM Radio, OnStar, Chemistry.com. Pitches included Coors, Coca-Cola, Degree Deodorant, Gap, CVS, Florida Orange Juice
Account Executive, TMP Worldwide Atlanta 1996 – 1998
Ruby Tuesday, Church’s Chicken and Popeyes Louisiana Chicken
EXTRACURRICULARS
Documentary Filmmaker “Meet Me at the Lindell: The Story of America’s First Sports Bar” and “Baby, I’m a Star*
Adjunct Faculty, College for Creative Studies Guerrilla/Experiential Advertising. Student project won national AAF award
D Council Member, Adcraft Club of Detroit
EDUCATION
Creative Circus, Atlanta, GA, Copywriting program 1998 – 2000
Michigan State University, East Lansing, MI, Advertising BA 1993 – 1996
AWARDS & PUBLICATION
AdAge, Adweek, AICP Awards, Clio Health Awards, Effie Awards, London International Ad Awards, Communication Arts Exhibit Section, Luerzer’s Archive, TheFWA.com Site of the Year Finalist, OBIE Awards, Detroit D Show, Detroit Caddy Show, Los Angeles Addy Awards, Mobius, Phaidon Publishing’s Advertising Today, Detroit’s Freep Film Festival, Internet Advertising Competition (IAC), Healthcare Ad Awards
